Lectures

Program Transfertag 2019

13:00

13:30

Warm-up

13:30

14:00

Official start

Prof. Dr. Ralf-Christian Härting

14:00

14:30

Plenary Speech I (scientific contribution)

„From Neandertal to Digital – How to digitize your customer’s mind with the right story“,

Prof. Dr. Veit Etzold (University of Aalen)

14:30

15:00

Break (coffee and cake)
Science Practice slot I Practice slot II

15:00

15:30

„Potentials of digitization and new business models – Studies“,

Prof. Dr. Ralf-Christian Härting und Christopher Reichstein
(University of Aalen)

“360° view of your product data – the overall corporate relevance against the background of digitization“,

Oliver Frömmer
(SDZeCOM)

„Artificial Intelligence in Sales and Marketing – Overcoming and setting limits“,

Gabriele Horcher
(Möller Horcher Public Relations GmbH)

15:30

16:00

„The cockpit for Industry 4.0 – Understanding digital business models and managing disruption“,

Dr. Markus Kreher
(KPMG)

„Product Lifecycle Management – Your foundation on the road to digital transformation“,

Ralf  Stetter
(A+B Solution)

„Emotion Sensitive Assistance systems using machine learning“,

Thorsten Hardiess
(AI Coaching)

16:00

16:30

„Learning factory – Industry 4.0 from below“,

Dr. Nikolaus Steffen
(Pedagogical University of Freiburg)

„Digital transformation is a journey – A travel report by the Erwin Müller Group“,

Christian Bacher
(Erwin Müller Group)

“Online data collection made easy with the Google Manager“,

Maik Mohl
(Metamove GmbH)

16:30

17:00

„Learning robots in commissioning“,

Mathias Rieder, M. Eng.
(University of Ulm)

„The flexCell revolution – flexible cell production follows the assembly line“,

Inga Schmitt
(ipoPlan)

„Successful SEO through transformation and customer orientation“,

Hanns Kronenberg
(Sistrix GmbH)

17:00

17:30

„Designing information products for tomorrow’s products“,

Prof. Dr. Constance Richter
(University of Aalen)

„Organizational interface monitoring as part of process management using the example from Paul HARTMANN AG’s accounting department“,

Christoph Lutz
(Paul HARTMANN AG)

„Product experience as the engine of the digital transformation“,

Tülin Oezcigdem
(Contentserv GmbH)

17:30

18:00

Plenary Speech II

„The impact of digitization on our cooperation“,

Prof. Dr. Jörg Büechl (University of Aalen)

Ab 18:00 Get together