13:00
–
13:30

13:30
–
14:00

Prof. Dr. Ralf-Christian Härting (University of Aalen)

14:00
–
14:30

„From Neandertal to Digital – How to digitize your customer’s mind with the right story“,

Prof. Dr. Veit Etzold (University of Aalen)

14:30
–
15:00

15:00
–
15:30

„Potentials of digitization and new business models – Studies“,

Prof. Dr. Ralf-Christian Härting and

Christopher Reichstein
(University of Heidenheim)

“360° view of your product data – the overall corporate relevance against the background of digitization“,

Oliver Frömmer
(Member of the executive board, SDZeCOM)

„Artificial Intelligence in Sales and Marketing – Overcoming and setting limits“,

Gabriele Horcher
(Executive Diretor, Möller Horcher Public Relations GmbH)

15:30
–
16:00

„The cockpit for Industry 4.0 – Understanding digital business models and managing disruption“,

Dr. Markus Kreher
(Finance Advisory, KPMG)

„Product Lifecycle Management – Your foundation on the road to digital transformation“,

Ralf  Stetter
(Executive Diretor, A+B Solution)

„Emotion Sensitive Assistance systems using machine learning“,

Thorsten Hardiess
(AI Coaching)

16:00
–
16:30

„Learning factory – Industry 4.0 from below“,

Dr. Nikolaus Steffen
(Pedagogical University of Freiburg)

„Digital transformation is a journey – A travel report by the Erwin Müller Group“,

Christian Bacher
(Area manager IT, Erwin Müller Group)

“Online data collection made easy with the Google Manager“,

Maik Mohl
(Owner, Metamove GmbH)

16:30
–
17:00

„Learning robots in commissioning“,

Mathias Rieder, M. Eng.
(University of Ulm)

„The flexCell revolution – flexible cell production follows the assembly line“,

Inga Schmitt
(Online Marketing Managerin, ipoPlan)

„How to equally explain SEO to universities, Amazon, taxi drivers and your own mother“,

Juan Gonzales
(Head of Marketing, Sistrix GmbH)

17:00
–
17:30

„Designing information products for tomorrow’s products“,

Prof. Dr. Constance Richter
(University of Aalen)

„Organizational interface monitoring as part of process management using the example from Paul HARTMANN AG’s accounting department“,

Christof Lutz
(Specialis Accounting Processes, Paul HARTMANN AG)

„Product experience as the engine of the digital transformation“,

Johannes Jörger
(Senior Sales Executive, Contentserv GmbH)

17:30
–
18:00

„The impact of digitization on our cooperation“,

Prof. Dr. Jörg Büechl (University of Aalen)